About LOVA
How It All Began
The Journey Behind LOVA MOTO
LOVA MOTO grew from a lifetime of riding — from childhood curiosity to long trips across Europe. Wanting minimalist, functional gear for real adventures, we created equipment shaped by our experiences, focused on simplicity, durability, and life on and off the bike.
- Certified Protection
- Built for Weather
- Adventure Ready
From Curiosity to Adventure
Our Story on Two Wheels
Our interest in motorcycles started when we were kids and our dad bought an old Yamaha Virago. We were immediately curious about the bike and spent a lot of time sitting on the back whenever he rode it.
As teenagers, we agreed that once we were old enough, we’d get our licenses, buy our own motorcycles, and take a longer trip together.
In our early twenties, we kept that promise. We bought a pair of old café racers, which we mainly used for riding in the city and shorter trips around Denmark. They were fun, but they also came with constant repairs, and longer rides were uncomfortable. Gradually, our interest shifted toward adventure motorcycles, which made more sense for the type of riding we wanted to do.
We eventually bought adventure bikes and took a three-week trip through Eastern Europe, riding through Slovakia, Hungary, Czechia, and Poland. That trip became the starting point for the kind of riding we’ve continued with ever since—simple setups, tents, a Trangia, and no strict plan.
Why We Started Creating
Why We Built LOVA MOTO
Over time, we began missing adventure motorcycle gear with a more minimalist appearance. We wanted clothing that was functional and practical, without heavy branding or unnecessary details, and something that worked both on and off the bike.
As our riding developed, so did our focus on gear that handles changing terrain and weather, while remaining comfortable when the helmets come off. This naturally led us toward a Nordic-inspired approach: simple lines, practical features, muted tones, and materials that stay relevant over time.
LOVA MOTO is our way of creating gear that fits this approach. Built from our own experiences, shaped by the places we ride, and designed to be practical, versatile, and straightforward to use.
Minimalist.
Functional.
Adventurous.
Shop adventure gear
- Certified Protection
- Built for Weather
- Adventure Ready
Step Into the Adventure
Become part of a community built on simple setups, real adventures, and gear made for the journey — on and off the bike.